INVESTMENT IN TOURISM IN THE KINGDOM OF SAUDI ARABIA

The Kingdom of Saudi Arabia has now become a major investment centre for the hotel industry. Sleeper Magazine reports on some of the most emblematic projects in its latest issue, with a focus on our project Ashar Tented Resort among others.

Developed by the Royal Commission for AlUla (RCU) in partnership with the French Agency for the Development of AlUla (AFALULA) and assisted by engineers Egis, Ashar Tented Resort will be located 15 km from Hegra, the Kingdom’s first UNESCO World Heritage site. In partnership with Accor and through its Banyan Tree brand, the 47 new tented suites will be completed by a spa and several gourmet restaurants of a high-end luxury standard.

Guided by the RCU’s sustainable development strategy and the Vision 2030  programme, AW²’s concept integrates and responds to the Kingdom’s future ambitions

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