The architecture at the new Patek Philippe Salons in London was developed as a contemporary interpretation of Art Deco. Each element of the design is reinventing the codes of the original style into today’s world. In this way, we have aimed to express in the new Salons the original values of the brand from heritage to innovation. All materials were carefully chosen to form a subtle range of natural colours from light beige to dark bronze. They are used to create a warm, delicate feel with a subdued sense of luxury and to set off the furniture and all the decorative elements specially developed for Patek Philippe.

The cream and coffee coloured stones used for the floor are echoed with the alabaster and bronze chandeliers on the ceilings, or the lamps on the sales tables. The lighting was designed by AW² for Patek Philippe. The chandelier is a composition of alabaster cubes in various sizes, suspended from a bronze frame. The main piece, a 2.6m square chandelier, sits at the centre of the Salons, over the square display table. It diffuses light through the translucent alabaster, giving out a soft warm light and showing off the stone’s delicate patterns. Behind the circular staircase, alabaster has been used again as an assembly of panels, with bronze frames forming a large, 6m tall, patterned wall of soft stone and light. It sits in front of the sweeping staircase, with its curved glass handrails inlaid in fabric.

In order to reinforce the idea of heritage and innovation, we have developed a special embossed leather wall covering, used around the arches of the main space. The idea is taken directly from the Geneva Salons where walls are adorned with Andalusian Cordoba leather. But here, we have developed our own design based on a stylised Calatrava Cross which intertwines to form a subtle pattern. Every detail at the Patek Philippe Salons in London has been carefully designed, and every piece carefully chosen, to form this bespoke environment.